Casco Floor Expert - Press Release
With the launch of Casco Floor Expert in January2016, Casco-Schönox a unit within Sika, presents a new solution forprofessional flooring. Casco Floor Expert offers a complete range ofhigh-quality products that is specifically aimed at professionals and containsboth floor levelling compounds and adhesives. Furthermore, the multifunctionalbrand has a clear focus on simplicity, both in its visual appearance and inassortment structure.
Casco Floor Expert is the result of theclose relation between Casco and SCHÖNOX®, two well-known brands in theirrespective fields. Both brands are subsidiaries of SIKA since 2013, a specialtychemicals company with a leading position in the development and production ofsystems and products for the building sector. Thegoal is to make the offer to floor craftsmen more clear and simple byoffering them everything they need for creating professional floors with justone brand. At the same time the craftsmen’s shouldrecognise products they used before. The Casco Floor Expert products, transferredfrom the present Casco and Schönox range are high-quality, easy to use andreliable and come in a new, improved packaging that shows key information in asimple and clearly identifiable form.The SCHÖNOX® brand will be directed as a specialist brand for ourproducts aimed for professional ceramic tile installers.
TheCasco Floor Expert floor levelling compounds have the exact same product qualities and mostof them the same names as the popularprofessional SCHÖNOX floor levelling compounds. The imprint “SCHÖNOXTechnology” on packagesassures craftsmen of the product quality and the unchanged handling of theproduct at the building site. The same is valid for Casco Floor Expert adhesives and Casco is the most known and recognized brand among floor contractorsfor decades: The product names and label colours remain the same –and the new packaging makes it easyto recognize and classify the different adhesives and their areas ofuse.
CascoFloor Expert is the result of a lot of dialogues with customers say KentRenström, Marketing Manager for the Casco-Schönox unit within Sika in theNordic & Baltic market. It showed out that customers wanted to have a onebrand concept with a clear, simple and clever professional orientation. That’s whywe created “Casco Floor Expert” as a brand for experts from experts.